Hi Leo,
Like Sal, I also was unaware that this was even a problem. Now that I know I will let others know about
one the problem and
two your solution. I am guessing many others are unaware of this as well.
I think the "newness" of this problem presents both opportunities and difficulties for you. The opportunity is that your solution can benefit millions of users with a solution they do not already have. The difficulty may be that they likely don't know about the problem or solution in the first place.
For me this is easy and transcends beyond cross-promotion. On a personal level I want to let everyone I know and care about aware of this problem and your solution. On a business level, informing business associates about this is just good business. With that said, I would like to cross-promote you and your product.
As I do not know the competitive landscape, pricing details or much about the problem or solution, I do not know how you will do on KS, my guess however, is the potential is great, particularly if you can gain early support from bloggers and early momentum.
I have included a link which I think may help you. In particular, read Step 5, which discusses blog timing, relevance ... and try to ask bloggers to coordinate the timing of articles and posts to appear on the day of your launch. I would think that would drive a lot of traffic to your project.
http://www.fourhourworkweek.com/blog/20 ... mails-etc/James