This critical period is where many projects gain the critical mass necessary to rope in strangers, gain the attention of super backers, and get featured by the larger media.
You’ll see this spike in pledges because of the anticipation that you build up for the launch. Ideally, you have a bunch of early-adopter customers eagerly awaiting the announcement of your Kickstarter or Indiegogo project.
With this article, I’m going to outline a few different ways to accomplish this enormous task. I go into more reasons in my book, along with the different sources of pledges for crowdfunding campaigns.
Read the article here: https://www.crowdcrux.com/ways-build-an ... ng-launch/
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