Help. Publicise without spamming
  • AdamOxblood
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    Help. Publicise without spamming

    by AdamOxblood » Thu Jul 04, 2013 5:40 pm

    My project has been on kickstarter for almost a week and I am looking for ways to reach out to new potential backers.
    I am tweeting and instagraming about the project and showing whatever updates I can. My worry is that if I do too much I will annoy people with spamming. I have contacted several t-shirt blogs with one posting about the project.
    I feel I could be doing more to get the word out but I am struggling to find the right avenue.
    I have some google Adwords funds but I am not sure it is worth using this type of advertising on a kickstarter project.
    If anyone has any advice it would be greatly appreciated.
    Also, is there a way to see how many people have started a project to track.
    If there are any secrets to getting noticed by the kickstarter team to feature as a staff favourite, this would be really helpful.

    Thanks
    Adam


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    sbriggman
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    Re: Help. Publicise without spamming

    by sbriggman » Thu Jul 04, 2013 9:56 pm

    Hey Adam,

    Not sure what you mean with the "started a project to track."

    In my experience since I started CrowdCrux, the campaign creators that are willing to think of creative solutions and really put in the effort get noticed more than those that do the typical promotion activities (though these work as well). For example, I'll get a bunch of emails from people and they all sound pretty much the same... My name is....found your blog....was willing if you could write about my project or tweet about it.

    The people that stand out are those that deviate from what most people do. For example, someone approached me with an interesting story behind launching their project on Kickstarter that could have value for other campaign creators, as it pointed out the value of preparation. In the blogging community, writing a guest post to get your name out there on another person's blog is normal, but most people aren't familiar with this. This person wrote up a short post on their experience and I was happy to publish it on CrowdCrux and they got some traffic to their campaign.

    I've talked with other people who throw BYOB parties with some food and just ask everyone that comes (or through the facebook event) to like their campaign/pledge a certain amount.

    Some people are willing to get out there an go to networking events in their community that they find on Meetup.com and conventions related to their campaign (along with printing out business cards related to their campaign beforehand).

    Most of the time, there aren'y many shortcuts or secrets. It's hard work. Researching bloggers, crafting pitches, doing social media, creating lists of influencers, etc.

    Lastly- It's only spam if you add no value and only are looking for someone to "do" something for you. If you are able to find a way to add value to the person's life (maybe getting 5 of your friends to subscribe to their blog, commenting every day on their blog for a week, hosting a party, etc), then it's not spam!

    Sal
    Learn how to succeed on Kickstarter: here.
    Submit a free press release for your Kickstarter campaign here.
  • AdamOxblood
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    Re: Help. Publicise without spamming

    by AdamOxblood » Thu Jul 04, 2013 10:24 pm

    Thank you very much for your reply, this has given me lots to think about.
    Clearly good content is key and tweeting for the sake of tweeting will ultimately do no good. As my project is creativity based i am fortunate that I have lots to show in terms of updates.

    Thanks again

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