Many startups and ecommerce businesses are taking advantage of the benefits that online crowdfunding has to offer, even making it their first choice over traditional methods. However, launching an equity crowdfunding campaign can be a bit trickier than launching on a rewards-based crowdfunding platform, like Indiegogo or Kickstarter.
Read the article here: http://www.crowdcrux.com/5-essential-eq ... epreneurs/
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