I just got the chance to interview a researcher at the University at Buffalo School of Management on the factors that impact crowdfunding success.
The study’s co-author, Christopher Courtney, is a Western New York Prosperity Fellow and doctoral student at UB School of Management. He brought a lot of great insights to the podcast.
In this study, the team tracked and analyzed 170,000 Kickstarter campaigns to uncover the factors that affect crowdfunding success. Specifically, they looked at the impact of your images, video, and the comments on your campaign.
Read the article here:
http://www.crowdcrux.com/new-research-o ... r-success/
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