Hi Everyone,
We just launched our First Kickstarter on March 28. RokPak: The Worlds First and Only Solar, Battery Charger, Drybox All In One. It truly is an amazing product for any outdoor enthusiast. Or even people who love to go to the beach or travel. Check it out and let me know what you think:
https://www.kickstarter.com/projects/rokpak/rokpak-worlds-first-solar-battery-pack-drybox-allSo far in about a week we are 86% funded raising over $50,000.
Working for a month and a half building an email database and followers, we had a very strong start. Which helped us get discovered on Kickstarter through organic traffic.
However, we set a goal that was ACTUALLY what we needed to manufacture the product.
What we should have done is set our goal at $20,000 and we would have been funded in less than a day.
This having been our first Kickstarter we did not realize that people use the funding goal as a marketing tool. Great idea, but risky, since it could mean not being capable of delivering as promised. Which seems to be happing way too much now on Kickstarter and Indiegogo.
This also would have helped us rank on Kickstarter's technology and gadgets pages. Now we are working on other ways to market our product and hit our goal.
I will keep you updated, but would love to hear peoples thoughts on the product. And even ideas on how to gain more backers and get funded.
Thanks Everyone
Tim Svitak Jr.