KickstarterForum.org

[jamesmade]

Hello all!

So we started out pretty strong, nearly reaching 60% of our $30k goal in about 5 days. It's been a turtle crawl since then and we've barely reached 77% in the following 9 days. I've read that the middle of the campaign tends to be the toughest but it's definitely making us a bit concerned about reaching our goal. Anybody have some advice on recreating some momentum for our campaign? Any thoughts and feedback on the campaign as a whole is welcome as well!

What we've tried and also thinking about doing:

Tried BackerClub and it was great. Considering boosting my project with feature position and adding email blast option. Does anybody have some feedback on the boosts?

Just launched a FB ads campaign and managed to get about 80 clicks on 5000 people reached. Unfortunately, none of those clicks have led to conversions. Wondering if I should get more aggressive with FB marketing.

Press/media coverage- something we've been working on but frankly, nobody's really looking to write about a campaign that's 'almost there.' Wondering what others might've done on this front.

We're open to pretty much ANYTHING else!

[hyperstarter]

Hi James, we spoke on the phone but you didn't follow up as I offered quite a few options, perhaps you didn't see my email reply?

Just to quickly follow up for any one else stuck on the same issues as you:
- For FB, you really need to be focused on your niche + perhaps based in the US + the option of targeting people who know about Crowdfunding.
- Regarding Press, you need to fine tune your pitch. Are you connecting with them after doing research on similar posts they've written, including photos and a writeup they can easily use in their piece about you, did you identify what makes M A D E stand out and why they might need it in their lives (Identify a problem > then solving an issue...)

[therriaultk]

Hi James,

Congrats on reaching your goal! I took a look at your campaign page and it looks great. Who doesn't love well designed products made to last? I also think the idea of a foot scanner is cool.

Have you tried promoting on other social media like Pinterest?

https://www.pinterest.com/search/pins/? ... es%7Ctyped

A lot comes up if you search for men's shoes, it could be another place to reach your interest group.

I shared your campaign on Twitter, good luck for the next two weeks!

[Cristina]

This post has been moved to the Kickstarter and Crowdfunding Questions Only (Strict) section.

[eozaudio]

Hello,

Our campaign is experiencing the same thing after 7 days. We're about 60% through and it's getting depressing.

Facebook ads are converting at a 1% rate so it's getting expensive and cashflow is getting tight!
Backer club has been very useful at the beginning but we don't see much results anymore.

Damn, I never thought a KS campaign could be that nerves breaking!

[hyperstarter]

The value of $1300 of sales = the $379 BC fee + discount to BC members? Just checking

I'm not sure what you're looking for at this stage.

[smokoinc]

that's when you need to get some advertising going, its normal, you just need to handle it properly

[hyperstarter]

I remember you guys from our gifts site. We spoke about featuring you, we did it - then heard nothing back at all...didn't leave a good impression of Smoko to be honest, so that wasn't handled properly.

that's when you need to get some advertising going, its normal, you just need to handle it properly

[caramelpros]

The begining and end is where you'll have the most pledges. The middle is the toughest. Try some FB marketing and press releases. Good luck!

[artphotodude]

Am New to Crowd-Funding, but have been dealing with sales and salesmen for years, and one of the most import things is repetition. Now its been said that Millennials and a large hunk of the market are immune to adds, and for items of mixed-appeal, this has likely proven true, BUT for people that say - like your item, but are not sure they can justify the cost, it really does pay to be persistent.

It's said that it takes, on average 11-exposures to an idea to get most people to seriously consider it (early adopters are an exception to the norm). With Twitter and other 'High Speed' connections - this is likely even more true, due to the frequency of change.

But if someone is already 'In-Like' with your item, and sees it enough times, (especially if there is some change in the presentation - showing additional points of interest or value), that ONE TIME THEY DECIDE TO BUY was how many times you needed to present the product - nothing less would due.

Also, if you can mix in articles that have a 'feeling' of the type of mood or quality you are trying to present - do that too. Having normal tweets, posts and such that are not related to your campaign but that support the emotional tug of it are very useful. I personally share lots of info on Space, Open-Source Software and also on a TV Show Fan-community, and people who like my opinions and contributions on those fronts have been very supportive on the Kickstarter. In fact, my first backer was a gentleman who uses a free Mac app I've been developing for years. We're not funded yet, but the same people keep putting likes on the discussions, and after a while, that can turn into a commitment.