Key Crowdfunding Takeaways From This Interview:
- -How Kickstarter can solve the problem of not having enough capital to move forward with your project
-Lessons learned from 3 campaigns
-The importance of planning well in advance of launching a project
-The most important days of a live crowdfunding campaign
-Why you need a solid press strategy
-How to find your audience when your project fits into a very specific niche
-Why you need to focus on the community around your project
-What you need to know about backer communication
-The similarities and differences between the communities on Kickstarter and Indiegogo
-How backers inspire new projects and products
-Balancing production capacity with marketing efforts