Key Crowdfunding Takeaways From This Interview:
- -Matt’s words of wisdom for the future of crowdfunding
-How the Ravean team formed
-The inspiration behind a heated jacket
-The first step to launching a Kickstarter campaign
-The strategy behind using a three page website to understand the market
-How to figure out market validation with just a couple hundred dollars
-How Kickstarter is a form of second-level validation
-The importance of getting your marketing in front of people who already understand crowdfunding and Kickstarter
-How to lower your cost per acquisition and boost your ROI
-Targeting people who are familiar with Kickstarter lowers your cost per acquisition and boosts your ROI
-Using email lists to create a lookalike audience
-How to find the technology you need for your project by partnering with other businesses
-Why education = power