When your message really resonates with customers, doing business with you becomes a no-brainer. The best marketing strategies create a passion for your brand that goes beyond just buying your product or service.
“The success of a company often rests on a solid reputation. Marketing builds brand name recognition or product recall with a company. When a company reaches the high expectations of the public, its reputation stands on firmer ground,” explains Kristie Lorette in a Demand Media post.
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http://www.crowdcrux.com/8-winning-mark ... s-startup/
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