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Jean_Cave · by **Jean_Cave** » Tue Dec 08, 2015 2:04 am

Hey everyone,

Sometimes, convincing people how awesome your project is, can be trying.

My Nana, for example, woke up in her hotel room while she was staying in my city - *screaming* - "bloody daaaarn crowdfunding.... taking MY money..."

Gee wally wizz. Um, I don't think I'll be getting her money anytime soon.

Obviously crowdfunding is a new concept, and one the poor woman finds hard to grasp considering the perceived 'risks' of being a backer. I do believe I have convinced a large amount of people that my project is O-for-awesome. However, it's a publishing project, and people tend not to put their money where their mouth is. Not with something to do with environmental/social sustainability anyway.

My goal is so low - $1,200 NZD. Stretch goal for a video series of $25,000.

I have thoroughly tried these techniques:

-Landing page 1 month before
-Pre-launch subscribers
-Cold emailing, Facebooking, LinkedIn messaging to 300+ people with individual tailored personalized, excellent grammatically correct messages...
-Facebook advertising
-PR advertising
-Been on front page of local newspaper, a couple of small blogs
-Over 400 Facebook shares

I've raised $792 in 5 days - WHAT THE EFFING EFF?

My last hopes:

-Greenpeace told me they'd share around the project and see what they can do
-Waiting on replies from cold LinkedIn messaging (response so far has been good)
-Maybe I'll get on a major news website if I keep sending press releases

What have I not tried? This is where you guys come in. I just text my nana - wonder if she'll donate the remaining $400 and have nightmares about it for the rest of her dying days.

I know I have 27 days left... BUT - This is Kickstarter = HIGH ALERT.

And this is my project: https://www.kickstarter.com/projects/sd ... e-magazine

- Jean

Backertree · by **Backertree** » Tue Dec 08, 2015 5:51 am

Hey There Jean!

I understand it's hard for small projects to get in the radar. Have you tried moving your press outreach efforts to Facebook? I would not recommend contacting journalists through Facebook, but some small Facebook pages in your Niche may be willing to help you share your project around.

Please feel free to get in touch if you have any specific questions about the crowdfunding journey. Best of luck with your magazine project

Cheers!

Jake
Team Backertree!

Cristina · by **Cristina** » Mon Dec 14, 2015 2:59 am

This post has been moved to the General Chat + Introduce Yourself section.

robauto · by **robauto** » Sat Dec 19, 2015 11:37 pm

Backed it!

giftsandcoupons · by **giftsandcoupons** » Tue Dec 22, 2015 11:40 am

I like the sponsorship idea, I think alot of Kickstarters should implement this as a tier. I see you've nearly reached your goal, which is good.

The campaign page wasn't easy to read. It was too white and grey for my liking, perhaps you can use more colour.

Also there's no physical copy? Having a (recycleable) paper printed version would be really handy. Are there other issues? Perhaps you could have a higher tier with a 12 month subscription?

Who have you promoted this to? Any big online sites?

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