We here at Gifts and Coupons collabrated with David Schneider (From
NinjaOutreach) where we answer the question of when you're launching a crowdfunding campaign you have to remember that you're essentially asking people for money.
In order to get people to give you money, you have to build trust. But how can you build trust with people who don't know you?
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http://www.giftsandcoupons.com/blog/ways-gain-trust-crowdfunding-campaign