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babyshoesmovie · by **babyshoesmovie** » Fri Jun 12, 2015 10:20 am

Hey guys, I was wondering if a press release is really necessary to promote your campaign? I have one prepared but am not sure if I want to pay for it to be released. Any suggestions?

Cristina · by **Cristina** » Mon Jun 15, 2015 12:57 pm

This post has been moved to the Kickstarter and Crowdfunding Questions Only (Strict) section.

Cam Connor · by **Cam Connor** » Mon Jun 15, 2015 1:00 pm

It's not necessary, but if you have limited resources, it can be helpful. How do you plan on marketing your campaign if you don't have a large ad budget?

Just curious.

kelly101 · by **kelly101** » Tue Jun 16, 2015 10:18 pm

You also dont need to pay for a press release, just email the blogs/press that you think will be interested in hearing about your product. I imagine that an unfocused paid PR campaign is about as much use as no campaign at all. You need to form a relationship with the journalists or your press release will go straight into the spam folder.

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