“Finding the right audience and right spin is extremely important. A pitch telling us why we should put this story on our evening newscast (i.e. why the subject is interesting) and how it will fit in to the NEWS rather than wanting us to do a 1:30 commercial for something is something to keep in mind. Also, tailoring a pitch to a journalist (as all are different) is very important too, know their “beat” and style, if possible build up a good professional relationship with them.”
What have you learned from doing PR outreach for your Kickstarter campaign?