A crowdfunding project isn’t worth anything if there’s no one willing to back for it. The whole process is based on this creator-backer bonding without which the ideas can never take shape in the real world. Thus, it’s absolutely necessary for you to acknowledge your backers with proper rewards in return for their pledges. They are, after all, the souls without which your product would never have breathed it’s way into reality. “Thank you” mails and stickers may sound good to you but isn’t quite pleasing for the people who’ve spent quite a sum from their hard earned money on your imaginary product. It’s obvious that they’re looking for a prototype and not just some fancy T-shirt!
That One Video Should Say It All
Kickstarter has truly made it better for you to engage with the audience by giving you the opportunity of featuring a video. It’s said that projects with an introductory video have 50% more chances of getting funded than those which doesn’t have one. That has to be true given the way we are addicted to watching videos these days than reading content. What you should do is take this as a golden opportunity and make the best video you possible can ever think of doing. By best, I don’t mean fancy effects and unnecessary action. Instead, the video should speak of your idea, the product, what made you think of it, where lies the benefits, and every other tiny aspect which, according to you, makes your project complete. It should not stretch too long but should be absolutely eye-catching for all those who happen to be watching it.
Media and Press Can Be a Real Treat
It’s a known fact that one of the major keys that can make your project go viral is the press. They somewhat act as the verification code for your venture, thus helping you gain trust and reliability in the user’s eyes which, in this case, are the backers. Make sure you have a media pack easily available for the press in order to ensure your revolutionary idea gets promoted amongst the tech savvy readers out there. Also have a press joint on your project page which showcases all the coverage that you’ve had and possible links to a few. This can eventually raise the bar of confidence in pledging amongst the backers which can turn your project into an overnight success. Glyph, the personal theater of the future has done it wonderfully by having a separate press column named as “Accolade from the Media” which gives a glimpse of all the coverage they’ve had at a go. This is, without a doubt, a crucial aspect of giving your project recognition in the crowd.
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