I think that you've put together a real winner, here. It's a great concept, and you're executing it really well.
The video oozes with energy. The music is OK, but it is too loud, relative to the person speaking in it. Plus, it begins to grate a bit, just getting old, by the end of the video - but, the video is a tad over four minutes long.
The name Ugly Apparel basically being wrapped around a lot of beautiful people. Just very nice. The dancing in the video was great, and the ice breaker at the beginning, the one that made you laugh, that was just a choice moment. You have the viewer's full attention, at that moment.
On your website (
http://www.kellymeissner.com/), that image at the top of the octopus, you really should consider placing that on your Kickstarter project page.
The other URL address, GottaGetUgly.com, redirects to ugly-apparel.com. On that site, you've got a Kickstarter image that looks nice, also. Help us make cool stuff, it says. Nice touch on that. You need to get people to share that.
The project image, the one that serves as the starting point for your video, is a really nice image. It's colorful, visually interesting, and you have a nice font for the word ugly to top it off.
Even the image that you used of yourself, the one with the red hood and sun glasses, is visually interesting and colorful.
Scrolling down the Kickstarter project page, the text becomes mass. You might want to consider using some larger text at points, to break up that mass, to make it more inviting for people to read.
All things considered, though, it's just a nice blend of great concept and nicely crafted project page, backed up by some good looking websites.
I think that you're going to kill it!