Pretty incredible! This campaign has hit $4.3 million from 22,373 backers within the first week and it still looks like it hasn't topped out yet. It also has over 1,000 comments.
Again - the media is covering this project like crazy and I also saw it on BuzzFeed.
He's doing it right. He's pretty much using it as a pre-order. And it really isnt that expensive. I guess you could say that his project was really...cool?
Considering the fact that this is a pretty cool product that solve a lot a problems, I am not surprised that is it so popular. Lots of people like to go to concerts, picnics, boating etc.... so having this cooler is great for them. I just hope that the company will be able to deliver all the rewards though.
Woah, that's some crazy sheet! The social media networks made it even more popular and brought it more backers, I reckon. It wouldn't reach 4 million without that huge promotion. This is a great inspiration for all of us ^_^
I believe it is now over $8,200,000 and 42,000+ backers to fulfill! This will be a very interesting project to watch as it funds and what the final design will be. These numbers are every crowdfunder's dream and/or nightmare.