KickstarterForum.org

[hellesteeth]

Hi all,

I'm Sarah, a first time mother with a 6 month old baby. My girl started teething at 3 months old and since then, we're been given a few different teethers, none of which I'm impressed with. They either smell strange, perish easily, are not designed well or just look very uninspiring. After looking at the teethers available on the market here in New Zealand and online, I decided to design a teething product that was soothing on teething gums, made of completely non-toxic material and appealed to not only babies, but their parents, too.

I designed 3 teethers as a range named 'Teething for Odin', which includes Thor's Hammer, Odin's Steed Sleipnir and the World Serpent. I designed the three teethers with little hands, sore gums and mum & dad's shopping desires in mind, and I'm very happy with the result.I found a responsible and certified factory to produce the teethers and have funded the production of the first mold. We received the first samples a few days ago, and man are they cool. My baby loves them, and that makes it completely worth it!

I launched my project on Kickstarter because I need support financially to fund the next 2 molds and production, as well as getting the word out. The project is at it's 8th day and is 62% funded, about 25% of that being family and friends backing. I have advertised the project on Facebook and contacted small blogs (in categories babies, vikings, metal, design) but had few responses.

What I'm worried about is that with all of my family already having backed the project, the daily pledges will be much less and fewer. What other avenues should I focus on for promoting this project?

Thank you!

https://www.kickstarter.com/projects/20 ... for-babies

[sbriggman]

This creator on the forum also has a baby product. Maybe you could do some cross promo: innovative-baby-product-48-hours-to-go-t2184.html

Haha I love the viking references. Here's my advice. No two campaigns are the same, so the first thing I would do is create a list of campaigns that target the demographic (baby products) that you are going after. Then, go through this research process: www.crowdcrux.com/how-to-research-kicks ... campaigns/

You'll get an idea of the sources of some of the traffic for each campaign, and websites or forums you should check out, and then from there, if you still don't have a direction, let me know.

[hellesteeth]

Thanks for your advice. I couldn't find anything that was remotely similar to my project (themed baby products/teething) so I looked at a few different ones like baby clothing, toys, etc and found that most of them got the majority of their funding from email contacts & facebook. I have a facebook campaign running at the moment with mixed results; it was slow to take off and now it seems to have dried up again. I have continued emailing blogs, especially 'Dad' blogs as the majority of those pledging are male, and I'm assuming, fathers. I have not yet had any response to my emails to those particular blogs.

There is a LOT of interest in the Teething for Odin range with over 700 video views and 650 shares on Facebook. I am making progress at 80% funded in 2 weeks with 16 days left, but I'd still like to boost the project as much as I can to establish the product.

Do you have any further advice? Or is there anything on the project page that I could subtract or add at to make it better/the message clearer? I know the video is terrible but it was the best that I could do by myself with a squirming baby on my lap! I have tried to add to it now that I have the physical product, but the video shoot was a complete fail, so I stuck to still photographs.

Thanks again!

https://www.kickstarter.com/projects/20 ... for-babies

[sbriggman]

Some groups:

http://www.momforum.com/
http://www.justmommies.com/forums/
http://www.frugalmom.net/forums/forum.php