by Chesu » Sat Apr 05, 2014 9:19 pm
I think there's a bit of a problem in the fact that it's not really clear what you're trying to do, from the video and a quick once-over of the page. I normally don't think a breakdown of what the money is being used for is necessary in a Kickstarter campaign, but £2,000 is a lot of money to go into the creation of a poster.
Let's shave off the time it takes to go through the backer surveys, communicate with people, etc. and just look at the time it takes to make the pixel portraits. I know that there can be a lot of variation in how long it takes to draw each one, and pixel art at that scale is all about experimentation and tweaking things to look just right, but as a pixel artist myself I can say that you should be able to draw them in approximately ten minutes.
Doing a little math on that, assuming you're funded you would be drawing these pixel portraits for about £33/hour. Even after allowing more time to draw each portrait and factoring in communicating with your backers, that will still seem like a lot of money for what you're doing to people looking at your project. You need to explain what you're using the money for, why you can't justify taking a few minutes out of every day to draw without it.
In terms of pure promotion for the project, I would create a blog showcasing your work. Preferably on Tumblr, as its tagging system will allow you to reach an audience that would be interested. You could post a piece once or twice a day, tagging it as "pixel art", "8-bit", "kickstarter", and anything else relevant, and with each post, include a link to your project.