Congrats on getting your POS app to a fully developed stage—definitely a huge accomplishment! It sounds like you’ve put a lot of thought into the rewards for your crowdfunding campaign, especially with offering actual source code, which could attract some tech-savvy backers.
Here are a few thoughts I had while reading your plan:
Marketing Costs: I see you’ve allocated $2,000 for marketing, but that seems a bit low compared to your sales team expenses. Given that you're in a competitive space, it might be worth adjusting the budget to put more into marketing. A good initial marketing push can make a big difference in reaching your
target audience.
Rewards Structure: The rewards you're offering are pretty unique. I like that you’re giving backers real value, especially with the source codes. But for the higher tier, you may want to consider adding a more personal touch, like access to a founders' update call or an early adopter badge in the app, so they feel more involved.
Sales Team Focus: I noticed a large portion of your budget is going towards the sales team, which is important. Just make sure they’re aligned with the marketing efforts so both parts of your strategy work together seamlessly.
Storytelling: Since you’re going to have a special dashboard for backers to follow the progress, make sure the updates are engaging and transparent. Regularly show how their contributions are helping the project grow, which will build trust and possibly lead to more backers.
I’d also suggest getting feedback from your target users early on, so you can tweak the product and campaign as needed. Overall, it looks like you’ve got a solid foundation. Best of luck with the campaign!
Looking forward to seeing it on Kickstarter!