Congrats on your Kickstarter launch! To promote your squishy toy, try using social media to share engaging content and behind-the-scenes looks.
Collaborate with influencers who can showcase your product to their followers, and join relevant online communities to share your project. Building an email list and sending regular updates can keep potential backers interested. Also, consider reaching out to blogs and websites for media coverage. Best of luck with your campaign—I hope it’s a huge success!