KickstarterForum.org

[messyspace]

Hi
What is the optimal amount of rewards? I am planning a campaign for a card game and I don't want to make too many of them. Also, what is the optimal price for the highest? I saw people setting it a couple of thousands, but is it a good solution?
Thanks!

[nomlinz]

Rewards are a crucial part of any crowdfunding campaign.

The best rewards blend a touch of human psychology and a bit of creativity. Here are the 5 things to keep in mind for the most attractive rewards:

• 1. Price anchoring – create a high anchor price so everything else looks reasonable
  2. Scarcity – create a limit to supply so people experience FOMO i.e. only 150 available at this price tier
  3. Urgency – create a limit to time so people experience FOMO i.e. get it now or else prices go up!
  4. Paradox of choice – the fewer options we have, the better
  5. No-brainer price – create a price tier that is absolutely irresistible

Consider the following when thinking about the pricing:

• 1. Product cost – what it actually costs for you to create the product.
  2. Shipping/fulfillment – what it costs to get that product to backers.
  3. Fees – what are the fees to crowdfund
  4. Margins – what margin are you comfortable working with.
  5. MSRP – what is the expected retail price for your product.
  6. Crowdfunding discount – the discounted price for the product.

You can learn more here https://crushcrowdfunding.com/how-to-pr ... o-rewards/ and get a reward planning spreadsheet for free.

[Cristina]

This post has been moved to the Kickstarter and Crowdfunding Questions Only (Strict) section.

[MiloDelorean21]

Somewhere around 10 I'd say, and the pricing obviously depends on how much you're asking for. I think it would be hard to find anyone willing to pay over 500 on one kickstarter, so make sure you have a lot of rewards at low prices, and a few at high ones, because chances are if backers have the money to dish out on unknown kickstarters, they're usually not looking for the rewards.
Rewards will only get you so far though, what's important is that people are seeing your content!