KickstarterForum.org

[swift rider]

Crowdfunding PR, what works and what doesn't? how do you run a successful PR campaign to support your crowdfunding campaign? Do's and Dont's

[hyperstarter]

Ah I thought you would share your advice rather than ask the community!

So in terms of a PR campaign, you need to get your story together - showing off the features, specifications and how people can benefit from what you're doing.

Keep it simple but direct plus also mention your Kickstarter campaign (goal amount when the campaign starts/ends, early birds etc.,).

Get your images in order, high quality imagery showing people works best + also products on a pure white background do well.

In terms of your story, this would go in a Press Release and make sure everything is downloadable in one place - Dropbox, Google Drive link or a website link works best.

The in terms of PR and pitches, you need to keep it short and too the point also. So test which pitches work best on the smaller sites, then use pitches that work on the bigger sites and influencers.

Hope this helps

[Cristina]

This post has been moved to the Kickstarter and Crowdfunding Questions Only (Strict) section.

[nomlinz]

These are some tips not only for approaching journalists but for reviewers and general networking:

DO's:

1. Reach out to your network.
2. Research coverage of similar campaigns.
3. Build relationships ahead of time.
4. Attend events.
5. Email people personally.
6. Make a video (or many!).
7. Target your ads.
8. Create an Infographic.
9. Compile a Press Kit.
10. Contact Journalists BEFORE your campaign launches
11. Find Your Journalists: Rule number one is you should not be emailing the generic press@outletname.com email or using the website’s generic contact form. Take the time to find the journalists that have shown an interest in you, your cause or related topics before.
12. Check Website Rankings
13. Hone down on the compelling reason
14. Engage with the journalist before you pitch

DONT'S:

1. Have an impersonal general pitch
2. Cold pitch without previous engagement
3. Forget to follow up
4. Forget to thank the reviewer/journalist
5. Overlook the importance of social proof
6. Send the same email over and over again to the same journalists
7. Reach out to reviewers and journalist when you are almost launching your campaign

If you want to learn more, head to the blog!https://crushcrowdfunding.com/the-crow ... nd-beyond/