KickstarterForum.org

[lamanina]

I've recently launched my prelaunch page. I'm trying to drive as much traffic as possible, this is not working out well...and for the few visitors I get, few are signing up...
Any advice on my page would be greatly appreciated! Thank you
https://www.indiegogo.com/projects/the- ... oming_soon

[A-StudentBlueprint]

That happens some times.

[nomlinz]

Here's how to build a landing page that converts at 50%:

Above The Fold: A Hack From The Time Of Newspapers
On a newspaper, the top half of the front page is called ‘above the fold’. Even though websites do not have a physical fold, ‘above the fold’ means the part of the website you can see before you scroll.

This section is the most important part of your website as it is ensured that everyone who arrives at your page will see at least that content.

The further down the page you put information, the less likely people are to read it.

Remember, the entire goal of the landing page is to collect emails before the launch of your campaign. Since everyone who arrives at your website will see this section that is above the fold, it is critical to put your email capture box in this section of your landing page.

If a user has to hunt for a form, he or she likely will not take the time. So as you design the page, make engagement effortless. Keep the sign-up box at the top of the page and in a contrasting color.

I also like to add an additional email capture at the bottom of the page. This ensures if someone gets to the bottom of the page then they will also be able to put their email in.

The Basics: 5 Things That Must Be On Your Landing Page
Good landing pages make all the difference in crowdfunding campaigns. But you don’t want your audience to simply land on your page; a great landing page effectively converts visitors into leads and potential backers. In addition to a few must-have elements, landing pages must add power to their punch in order to drive conversions and get leads for your Kickstarter or Indiegogo launch.

The key elements of a great landing page are fairly simple:

1. The Image
The fastest way to convey an idea or concept to someone else is with a compelling image. Therefore, the initial image plays a vital role on your landing page.

The main product image, also called a hero image, should both impress and convince potential backers that there is a need for the product. Do not simply use a photo or graphic because you have it. Use the picture that best represent your product or campaign.

Immediately, you can get an idea of what the product is and how you can use it.

In fact, this image almost “paints a picture” in your mind as to how you might enjoy using it after a long day at work on a Friday.

What should the initial image be like?

Quality. It goes without saying, but this should be a high resolution image that makes the product look good.
Contrast with information blocks. Otherwise, the call-to-action will remain nearly invisible.
Corresponding to your idea. That is, the picture you have chosen should create an understanding of what exactly you are offering.

2. The Headline
A great landing page must have a simple, clear headline that not only grabs viewers’ interest, but tells them exactly what to expect.

For the most part, assume that visitors will just quickly scan through your website. They’ll look for big headlines to give them a snapshot of what message you’re trying to convey.

You have about 3 seconds (maybe less) to compel them to keep reading.

I’m sure that even with this blog post, your eyes will naturally gravitate towards the headlines on the page before you started reading the text. This is especially true since the font size will be larger and text quippier than having to digest a full sentence.

Clarity is critical.

Remember, the goal of the landing page is to capture a visitors’ email. Therefore, the headline must be conspicuous and memorable. It has to create enough intrigue that a person who arrives on the page gets a desire to leave you with their email or (worst case) study the page in more detail.

Another key thing to remember is that you want to make sure that the copy on the headline matches the copy of the promotion that leads to that page.

For example, imagine you are running Facebook Ads and the advertisement text says, “Never lose your keys again”. When the reader arrives on your landing page, the main headline should also be related to not losing your keys ever again.

This is important so users know they have landed on the correct page.

3. Supporting detail
It’s important to have some supporting detail below the headline, but not too much. The byline should then describe the benefits of your campaign. It should be clear enough that a visitor should be able to tell a friend what your campaign is about after just reading the headline and byline.

As to the byline, its role is to convey the main advantages of the project and, so to speak, decipher the headline idea.

If you are struggling to condense your message to two sentences (headline and supporting detail), you need to work on your value proposition.

When writing a headline make sure you convey the benefit of the campaign to the backers. Remember that people are selfish. They want to know what they are getting out of the exchange.

Don’t make it difficult for users to understand what the page is about.

4. The Promise
Visitors must see a compelling promise or a reason to sign up (now, not later). Simply asking for an email address is not going to convert visitors. People are far more likely to give you something if they get something in return. Research shows incentives boost engagement. Explain exactly what benefit the user gets by giving you their email.

On the landing page, consider providing a reward to the people who give you their email address. The main rule of an effective promise is to focus on the needs of your contributors. Don’t say what you need. Tell them what they need (and, preferably, why).

Although it does work the best (getting upwards of a 50% conversion rate on the landing page), you don’t just have to stress the discount that early backers will get. You could also do a giveaway leading up to the campaign (just be sure to give away a complementary or peripheral product, not your product itself). Or you could offer access to insider content, and more.

Do not force the visitor to scroll your page to find out what you’d like to offer. The first block must include a convincing promise – the reason why the potential backer should leave his email with you right here and right now.

5. The Call-To-Action
When you’re trying to build up an email list, the call to action is going to be to subscribe to the email list.

With our goal of capturing email list, your landing page must have a singular, call to action as the primary element on the page. And yes, this should be located above the fold.

Interested in how to convert visitors if they're not convinced enough to submit their email "above the fold"? I wrote more about it here: https://crushcrowdfunding.com/how-to-bu ... rts-at-50/