This is true for nonprofits of all sizes, but it’s especially important when an organization pays for any kind of external campaign marketing services. Without a strong internal donation page in place, poor user experience can turn visitors away, regardless of how they were initially directed to your donation page.
Or maybe your smaller organization mainly conducts online campaigns that are hosted on platforms with their own donation processing systems, like peer-to-peer fundraising pages. Regardless, any effective online campaign should drive increased traffic to your website to bring more visitors to your donation page.
Read the article here: https://www.crowdcrux.com/building-the- ... tep-guide/
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