KickstarterForum.org

[Proud_ESP]

Came across this article about some campaigns using content marketing to get backers:
https://www.entrepreneur.com/article/237501

I find that strange, because usually you want to get backers as fast as possible, and content marketing usually takes a long time. Has anyone on here successfully used this strategy? Please share if so!!

[trent.palo.smith]

I think they are confused on the definition of what content marketing is...