KickstarterForum.org

[sbriggman]

Read the full article here: http://www.crowdcrux.com/crowdfunding-c ... checklist/

So you drive a bunch of traffic to your crowdfunding campaign, tell all your friends about it, and maybe get featured on a few blogs. You go to bed, eager to see the results of all your hard work in the morning, and…nothing happens. There are no pledges. Despite tracking your traffic using bitly or owly, none of the visitors are converting into backers.

At this point, if you’ve driven relevant traffic, you might ask yourself “Do people not care about this type of project, or am I doing something wrong with the presentation?”

This checklist will help you deal with the latter question, addressing everything from copywriting, to video length, to the structure of your reward tiers.

Keep it under 3 minutes. Our attention span tends to drift even at 2 minutes.

Include an attractive thumbnail. You never know where you video may be embedded on the web. Having a great thumbnail can mean the difference between someone clicking “play” or closing the browser window.

Change the camera angle on your video. I’d recommend changing the camera angle/view either every 30 or 45 seconds to keep potential backers engaged. For example, you could turn to face a new camera angle or cut to a demo of the product. It keeps the video interesting.

Don’t just focus on the product. Provide some insight behind your dreams and vision for the product. Why are you doing this? What are you passionate about? Also be sure to include tidbits that emphasize your credibility. Why can you pull this off?

Don’t just focus on yourself. Highlight why these rewards are compelling to backers. How will this product change their lives for the better or what problem does it solve in the world? What value are you going to be delivering to your supporters through this project?

Read the full article here: http://www.crowdcrux.com/crowdfunding-c ... checklist/