newbie overwhelmed
Posted: Thu Oct 13, 2016 5:46 am
Hi all,
I'm a mom designer and I launched a business last year to moderate success (still in red) but it has been slowly growing. I designed a sweater for moms. It is easy to store and ship so it's a perfect entry product. But my passion is designing bags and I designed a whole system of bags for parents that allow you to travel efficiently in style. I had first done a baby carrier but the market was really challenging and so I tabled that til I got more established and then I did a backpack that would hook up to the carrier (still plans to do later). But after interviewing moms and my own experience I realized the best first product would be a tote bag. I designed it so that you would actually have two bags. One is a diaper bag and one is a tote.
I did this because i used to buy expensive diaper bags and put baby crap (not literally) in there and my stuff but then I'd drop the baby off at daycare and I didn't have my cute bag anymore and then i had to have another bag for all the stuff I took with me. So, I ended up with this really cool system of a yin and yang type bag that clips together and separates. And the clips work on all the bags I've designed such as the backpack and baby carrier...in fact eventually baby carrier will fold up and clip to diaper bag...if I ever get this project funded!
So i had a friend who has done a few successful campaigns but she's also in the midst of fulfilling one and she helped me with video. she was going to help with the promoting it but we're 6 days in and i haven't seen anything. I've been redditing ,blogging, fbing, etc etc and managed a few sales, at 12% of 15k. But i'm a bit down. I also hired a PR person who has helped another baby brand fund. But she's been a bit behind on deliverables to the point that I'm getting a little scared here that we won't make it. The good news is everyone who has seen it is really impressed with the product and execution. Anyways, so taht's where we are at. I got the draft of the PR stuff today and it needs some work but it's decent. I hope they can start emailing out tomorrow. I do ahve an email list but it's about 1200 people and my customers like my sweater but they're all a little tight in the purse so no one has lunged at the opportunity to support. Anyways, so thats that. head over to my campaign and leave some comments or share. thanks again.
- Priscilla
I'm a mom designer and I launched a business last year to moderate success (still in red) but it has been slowly growing. I designed a sweater for moms. It is easy to store and ship so it's a perfect entry product. But my passion is designing bags and I designed a whole system of bags for parents that allow you to travel efficiently in style. I had first done a baby carrier but the market was really challenging and so I tabled that til I got more established and then I did a backpack that would hook up to the carrier (still plans to do later). But after interviewing moms and my own experience I realized the best first product would be a tote bag. I designed it so that you would actually have two bags. One is a diaper bag and one is a tote.
I did this because i used to buy expensive diaper bags and put baby crap (not literally) in there and my stuff but then I'd drop the baby off at daycare and I didn't have my cute bag anymore and then i had to have another bag for all the stuff I took with me. So, I ended up with this really cool system of a yin and yang type bag that clips together and separates. And the clips work on all the bags I've designed such as the backpack and baby carrier...in fact eventually baby carrier will fold up and clip to diaper bag...if I ever get this project funded!
So i had a friend who has done a few successful campaigns but she's also in the midst of fulfilling one and she helped me with video. she was going to help with the promoting it but we're 6 days in and i haven't seen anything. I've been redditing ,blogging, fbing, etc etc and managed a few sales, at 12% of 15k. But i'm a bit down. I also hired a PR person who has helped another baby brand fund. But she's been a bit behind on deliverables to the point that I'm getting a little scared here that we won't make it. The good news is everyone who has seen it is really impressed with the product and execution. Anyways, so taht's where we are at. I got the draft of the PR stuff today and it needs some work but it's decent. I hope they can start emailing out tomorrow. I do ahve an email list but it's about 1200 people and my customers like my sweater but they're all a little tight in the purse so no one has lunged at the opportunity to support. Anyways, so thats that. head over to my campaign and leave some comments or share. thanks again.
- Priscilla