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A failing campaign that needs new direction

Posted: Mon Aug 29, 2016 12:42 pm
by Kari-anne
I have 96 days left to raise $1885 and we have hit a plateau :oops:

My first project:
https://gogetfunding.com/light-up-sandies-life/

I was introduced to the crowdfunding world only a few weeks ago when severe rains completely destroyed the house of one of my work colleagues and funds were raised to help with the costs to rebuild. That campaign was a huge success, within a week the funds were all in.

Having a crisis of our own I thought wow this is something that
we could use that would really help. But so far, with over 1200 views
the amount of funds raised is about 10% in the last 2 weeks. (less than
a 1% conversion) and although the campaign is very personal it barely
moved any family members to jump on board. Surely there must be something
I am doing wrong? But being my first go at this I guess it is a learning curve.

Today I am researching ways to get the word out. I have 13 weeks left to raise
the rest and I do not want to give up!

Re: A failing campaign that needs new direction

Posted: Thu Sep 01, 2016 4:56 am
by Cristina
This post has been moved to the General Chat + Introduce Yourself section.

Re: A failing campaign that needs new direction

Posted: Mon Sep 19, 2016 4:59 pm
by SouthernSwaddle
Hey Kari-anne,

Is it possible to shorten the days your campaign is live? I would recommend not running it for so long. It may sound counter intuitive, but you want to create urgency for someone to donate. If they see that they can donate two months later, they will wait. It is shown that 30 days is the optimal length for a Kickstarter campaign.

Adam

Re: A failing campaign that needs new direction

Posted: Sat Sep 24, 2016 7:45 pm
by sbriggman
I put together this YouTube videos on ways to save a failing campaign. I hope it helps!



Re: A failing campaign that needs new direction

Posted: Wed Oct 05, 2016 6:45 pm
by zelphacomics
I read your post and can understand your frustrations. The time-frame is a factor. I've learned from experienced campaigners that longer campaigns make people think they have tons of time to get involved. Some eventually forget.
Also, some family and friends you assume will get involved will surprise you with their lack of interest. Blood doesn't equate to automatic donations. We all have dealt with that reality.
My advice is to try a shorter campaign, if possible, and try to network with as many people as possible. Craft a strong press release outlining the importance of your campaign and how the experience can relate to others.

Re: A failing campaign that needs new direction

Posted: Thu Oct 06, 2016 1:40 pm
by Vanessa
Hi Kari-anne, you can use social media like facebook and tweeter to spread the word about your fundraiser and get new supporters. You can use Krowdster to grow your targeted audience on Twitter https://www.krowdster.co/blog/how-to-bo ... itter.html

Re: A failing campaign that needs new direction

Posted: Fri Oct 07, 2016 8:44 am
by hyperstarter
Hi Vanessa, but how exactly would FB and Twitter help this campaign?

Vanessa wrote:Hi Kari-anne, you can use social media like facebook and tweeter to spread the word about your fundraiser and get new supporters. You can use Krowdster to grow your targeted audience on Twitter https://www.krowdster.co/blog/how-to-bo ... itter.html

Re: A failing campaign that needs new direction

Posted: Fri Oct 07, 2016 10:20 pm
by Vanessa
Hi Hyperstarter, by identifying and contacting people who may be interested in supporting her campaign.

Re: A failing campaign that needs new direction

Posted: Sat Oct 08, 2016 5:27 am
by hyperstarter
Ok, pretty thin advice but better than nothing :)

Re: A failing campaign that needs new direction

Posted: Tue Oct 11, 2016 2:04 pm
by Vanessa
Hyperstarter, I'm sure you know how to identify and contact people on social networks :)
If Kari-anne, or anyone else, wants to discuss it they are free to message me.