Hi Usha,
I checked out your page and not sure if you were accepting comments - so I'll give some anyway
When I came to your page, I thought "wow" this is very cool. The jewelry stands out, the photos and video are professional.
However, you've only 1 backer and I think it relates to quite a few things:
- The photos look like something from a catalogue. It's great, but not designed at all for Kickstarter. You'd need clear photos of the jewelry, up close, each one described in detail.
- I'd like to see how the jewelry was made, which precious stones, quality and how it looks on other people too.
- The feeling I got from this campaign was "Hollywood", not sure if it's what you wanted to represent.
- The video was good, but I was more focused on you rather than the jewelry. I think it should of been in the foreground more.
- Another point maybe the psychology of people of seeing you live a really nice lifestyle, cool motorbike etc,, but then near the end you state you've invested everything you have in this campaign...I'm not sure people can connect with you.
Other thoughts:
- Who has written about you? Who has worn your jewelry? Any shops feature you already? What do they think...this will all help with the "trust" factors.
- You also need to look at your KS and IGG competitors, see how they made their page and who they connected with.
My honest comments would be for you to restart this campaign, it's not nice to say but you won't reach your goal based on the current backer. I also feel you should of spent time connecting with Influencers in your niche, getting reviews and writeups.
It looks like a better fit for IGG actually, as it's more arty. If you'd like hands-on help with this, feel free to get in contact with me.