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Beautiful children's book needs a hand

Posted: Sun Mar 29, 2015 4:54 am
by Samantha & Monika
My friend and I have launched of Kickstarter tonight at
https://www.kickstarter.com/projects/11 ... ory_newest

We did do some promoting for the last bit but it didn't seem to get the word out. If anyone could spread the word for us, and maybe critique our page or give free advertising tips. We've Ajay used Facebook, Twitter, Instagram etc

Re: Beautiful children's book needs a hand

Posted: Tue Mar 31, 2015 4:46 pm
by drewede
Hi, your project looks good. I love the artwork. My biggest critique about your Kickstarter would be the fact that theres no video. I want to see who's doing the project, I want to know that there's good, talented people behind it.

Good Luck

Drew
https://www.kickstarter.com/projects/12 ... o-the-moon

Re: Beautiful children's book needs a hand

Posted: Tue Mar 31, 2015 5:42 pm
by Samantha & Monika
Thanks so much! I agree we should have done a video. Next time we have a project up we definitely will. This Kickstarter launch was a bit sudden and we didn't have time to put together a video.

Re: Beautiful children's book needs a hand

Posted: Tue Mar 31, 2015 7:14 pm
by Charles
1. You have taken a very paradoxical approach to crafting your Kickstarter project page. On the one hand, you have a terrific image for your project and your product (even if it isn't the actual project image). Your page also yields evidence of a creative touch, and an appreciation for visual flourish, where your utilization of text is concerned.

On the other hand, you fail to capitalize upon the strengths that inhere in the same.

Why so stingy with the imagery? You're slicing your own project's throat, that way. It's almost as if you lack confidence in your project page's humble beginnings. What you need to do is to go hog wild with the art, and increase the size of the bluish text being utilized as headings.

What you have is a lovely little thing. Yet, you're keeping this beautiful little monster in a visual cage. You went to the trouble of trying to use colorful text to add a decorative touch to your project page, but then you stopped. For crying out loud, why??


2. Under the "See full bio" link, you listed a website:

http://www.monikamatus.com/

It's empty, as well. So, it is utterly worthless to you, in making your Kickstarter a success. What's the point of leading project page visitors off on a wild goose chase to a visual and informative dead end?


3. Your lowest reward tier is twenty dollars. So, you have with one fell swoop basically written off the little guys, the small pledging population of Kickstarter. Instead of maximizing your project's potential audience of backers, you artificially limit it, with that chosen approach.


4. Your reward tiers have large gaps between them. You need a more incremental approach. Plus, you pay no heed to standard denominations of money, which people are used to carrying in their purses and wallets, and with which they already possess intimate familiarity.


5. Your project page's Updates and Comments sections both suffer from Zero Syndrome. Kickstarter placed those things there for good reason. Yet, you fail to utilize and exploit them. On your Facebook page that you provided a link to, which isn't your personal Facebook page but one for the book, itself, you were excited to announce that your project had its first backer, back on March 29th, 2015. Yet, your project page, itself, fails to exhibit that same degree of enthusiasm. By not sharing your enthusiasm, when it exists, you are starving your project of positive energy.


6. Your funding goal is no small potatoes. So, to achieve it, unless you have a substantial network of supporters to get your project off to a good start, it requires a disproportionally effort on your part to achieve the same. It is YOU who has to fill that gap. It's not an impossible gap to fill, but it does require that you continue to invest heavily into the crafting and refinement of your project page and your project message, even and especially after the launch. Your project page shows no evidence that such is the case.


7. The fact that you acknowledge to drewede that you should have done a project video, and your confession that you will do one THE NEXT TIME is a prime example of why your current Kickstarter is headed for failure. Grab a video camera or a cell phone with a video camera capability, and create a project video. Get something up there! What are you waiting for? Your project to end, first? What do you intend to do? Fix nothing that is wrong for the duration of your crowdfunding campaign cycle that remains? Drew gave you a good piece of feedback, there. You acknowledge that it is good advice. But, you intend to do nothing? You can't build positive energy, that way. You can't build a community of supporters, that way. You can't succeed, that way.