how to promote a musician's product
Posted: Sun Aug 31, 2014 3:24 pm
I have developed a product that I think many musicians like myself will want. There are products established that do some very similar things. My value proposition is strongly competitive with them and includes such differences as
Preliminary research says I need $5000 for materials, equipment and simple (rack ready) packaging. Estimated sales after one-year, high 6-figures.
But aside from a web site, how can I promote this to musicians so they will support the crowdfunding campaign? Surely there are online articles and maybe even books on how to promote a crowd funding campaign?
May I have some guidance about those resources?
Thanks
- intuitive application - seen once, immediately recognized as easier and faster to use
- gets a great "WOW, that's neat" response
- wide market - all instrumentalists, vocalists, teachers, students, performers at all levels, from beginner to full time pro performer.
- versatility - all other similar products work only one way, one time
- reusable - mine is reusable saving both money and the hassles of changing for new situations
- faster to use - right out of its simple packaging
- brandable for volume buyers - many music companies are prospects to resell or give away
- very long (really long) markups at both retail and wholesale
- exportable worldwide - no language issues for various markets
- low price point - in range of bus/subway trip or a slice of pizza and soft-drink
Preliminary research says I need $5000 for materials, equipment and simple (rack ready) packaging. Estimated sales after one-year, high 6-figures.
But aside from a web site, how can I promote this to musicians so they will support the crowdfunding campaign? Surely there are online articles and maybe even books on how to promote a crowd funding campaign?
May I have some guidance about those resources?
Thanks