I've visited your draft of a Kickstarter page, previously. I visited it, again, today, which is probably my third time popping in to check it out. Today, though, I spent a little more time actually looking at it.
The first video that I watched was not the one on your project page. Rather, it was one that I picked from your YouTube page. It was this one:
https://www.youtube.com/watch?v=lbh9in8 ... jugt-NzUEAAfter I watched it, I decided to watch your project page video. Again, I know that this is only a draft of a Kickstarter page, but for feedback purposes, that is largely irrelevant.
Your project page video is deficient. I say it that way, rather bluntly, because you need that video to work for you - as you set your funding goal for this draft page at thirty-five thousand dollars. Good luck with achieving that goal, using that video as your project page video.
To be honest with you, I think that you're going to be very hard pressed to raise that amount of cash, with what you have on visual display on this draft page. The main problem is, your page isn't very interesting to me.
It's not a pretty page, so the visual stimulus is pretty much non-existent. It's detail-scarce, so it likely won't appeal to the technical folks, to those who build and repair old cars and trucks. The question that I ask myself, when looking at this draft page, is - Just who, exactly, will this appeal to?
You seem to have put more effort into instilling some humor and light-heartedness into your project video than you did in the rest of the project page, combined. The wallet part, I liked. The puppies and Clydesdales part got old, really fast. The irony of it is that you want people to become interested in this project about an old truck, but here you are (or somebody else, depending upon who the voice in the video belongs to) talking about puppies and Clydesdales. I'm not trying to rain on your parade of humor attempts. But, are you seeking to fund a project about comedy or comedians or Superbowl commercials, or are you wanting to generate a ton of interest in a project about rebuilding an old truck?
This project made me think about an old Johnny Cash song. Namely, this one, here:
https://www.youtube.com/watch?v=lbh9in8 ... jugt-NzUEABut, your project page isn't as interesting as that song.
In that first video that I watched, where various guys are trying to get the engine on that truck to start, there's a brief glimpse of a social aspect to such undertakings. I remember my own daddy trying to start some old cars, in the past. So, i can relate to that kind of activity. But, your page isn't clicking with me.
Your Facebook page is vastly more interesting than your draft Kickstarter page. I like that "Personal Blog" touch that you put on your Facebook page.
Your Facebook page is interesting, because it has content of substance on it. Your Kickstarter page, by comparison, is like an old truck or car sitting out in the woods, somewhere, whose engine won't even turn over, at all. That's the visual equivalent of what I am seeing, when I look at your draft project page. Where the generation of interest is concerned, your project page isn't even getting my interest engine to turn over, much less to get it up and running and wanting to track and back this project.
Hmmm.....Track and Back - I like the sound of that.
Anyway, where your pledge levels are concerned, I think that it's always good to have some low pledge levels. That helps to ensure that average, ordinary people can join your effort, even if they only have a passing interest, or if your project page catches their eye and retains their interest, even if only briefly.
For people who encounter it, and enthusiasm bubbles over for it, you might want to add some higher levels.
But, this project page made me think of something else. Have you considered pledge levels that equate to funding actual, specific parts for the truck? Whether for individuals with sizable amounts of money to spare, or for the equivalent of auto or truck clubs, what if people could fund not just the project, generally, but individual parts, specifically? Say, a bumper, or a tail light, or just whatever the truck needs.
Instead of forking over some dough to help you fix yourself up a nice truck, what's your Plan B, as far as creating a broader sense of pride that would emanate from helping to make this project a reality?
Thirty-five grand is a large chunk of money. That's a lot to swallow at one time, John. Have you considered funding the restoration via phases, rather than in one lump sum attempt? That would allow you to set a much lower (and, consequently, much more attainable) funding goal.
Who are the people out there with you, trying to get the truck started? Your project page doesn't showcase them. Yet, they are part of the story that you want to build. For people who pledge, you need to showcase them, as well. After all, what you are wanting to build is a general store sort of atmosphere, an old garage where the grease monkeys and backyard auto mechanics hang out and shoot the shit and share camaraderie and a sense of esprit de corps.
You could incorporate a sponsor technique. Think about how Nascar cars have sponsors. Your page has no Nascar look, no racing look, not much of anything look, to be quite honest.
Back in the day, I was a David Pearson fan. Your project page doesn't connect with me on virtually any level of automotive interest that I have, including the pure nostalgia level. Why? Because, you didn't bother to inject even a morsel of your own personal, first-hand interest in cars and trucks into your draft project page.
The page doesn't elevate the truck, itself, into a personality, and it is virtually bereft of your own personality. That will make ti come across to people as dry, boring, and definitely not very interesting. In its current incarnation, your draft project page will bore people's wallets to death. You want those wallets to be alive, not dead.
As long is looks like the abode of a stranger, it won't connect.