Page 1 of 1
Take-Off Tote now on Kickstarter
Posted: Sat Dec 28, 2013 12:11 am
by moonmama
Hi all,
Just letting you know I have invented a product called the Take-Off Tote - the first-ever All-In-One Diaper Bag, Feeding Pillow & Play Mat.
http://www.kickstarter.com/projects/moonmama/take-off-tote-3-in-1-diaper-bag-feeding-pillow-and?ref=liveI'd love you to check it out and make a pledge if you can. Please spread the word on Facebook - our page is [url]facebook.com/moonmamahq[/url]
And our website is
http://www.moonmama.com.auThanks so much!
Gemma
Re: Take-Off Tote now on Kickstarter
Posted: Sat Dec 28, 2013 4:18 am
by dougk16
Very cool idea...one suggestion I would make is to have an image front and center that shows the steps of how this converts from a tote to the pillow and play mat, because it's not entirely clear to me...maybe show diagrams from your patent, if any...actually showing a copy of the patent itself somewhere might be cool...really emphasize how much you've invested in the project already...I saw the patent link but it's not a user-friendly site.
Good luck!
Re: Take-Off Tote now on Kickstarter
Posted: Sat Dec 28, 2013 4:35 am
by moonmama
Thanks Doug! Cheers for the feedback.
Re: Take-Off Tote now on Kickstarter
Posted: Sat Dec 28, 2013 5:16 am
by sbriggman
Out of curiosity, why did you choose Kickstarter over Pozible?
Re: Take-Off Tote now on Kickstarter
Posted: Sat Dec 28, 2013 5:48 am
by moonmama
I guess it was timing - Kickstarter was launching in Australia around the time I planned to launch and I wanted to get some leverage from that. Plus it's the global leader so potentially had a bigger built-in audience of course. Any tips for getting backers? I am considering getting a PR firm to help. Suggestions?
Re: Take-Off Tote now on Kickstarter
Posted: Mon Dec 30, 2013 1:22 am
by sbriggman
Most of my tips are on CrowdCrux.com. Have you tapped out your friend/family base of supporters completely? How have you been marketing it to date?
Re: Take-Off Tote now on Kickstarter
Posted: Mon Dec 30, 2013 1:35 am
by moonmama
Hi,
Thanks for the reply. I've seen your wonderful tips and have applied some of these, including putting a presser on your website. I'm actually a former journalist so I've sent out a press release and contacted my local media and my hometown media too, the local girl turned inventor type angle. I've also emailed mummy bloggers but I've heard back from a few saying they won't do anything until the product is manufactured so they can do a giveaway!
I'm considering hiring a professional PR firm, but the cost seems to negate the point of hiring them as I'm only after $10,000 on Kickstarter and could potentially spend thousands on PR!!!
Any recommendations for an affordable crowdfunding/parenting PR agency?
Cheers.