5 Tips For a Better Kickstarter Campaign
Posted: Tue May 14, 2013 6:37 pm
I recently had the privilege of interviewing Brian Park, the founder of Nabee Socks, who ran a successful Kickstarter campaign and raised $12,741 with a $10,000 fundraising goal. Brian Park and Marsha Battee are now competing in the George Washington University Business Plan Competition, using their crowdfunding traction to demonstrate a promising product marketplace.
Although the $12,741 raised is not in league with crowdfunding projects that have raised millions of dollars and received significant media attention, it is a strong example of how everyday professionals can use Kickstarter to raise a realistic amount of seed money to jumpstart their product idea.
Here are some tips Brian put together to help the average professional run a successful Kickstarter campaign (with a few of my own additions from speaking with 50+ crowdfunders).
1. Promote your product to smaller blogs
You should focus on blogs that have 5-25,000 monthly visitors, as they more likely to respond and support your Kickstarter campaign. In addition, their audience is extremely focused and they are likely to work harder to spread the word. You can check out blogs’ size at www.compete.com
Write an e-mail template to contact blogs before launching your Kickstarter campaign, but leave room to personalize each e-mail so the recipient doesn’t feel like they are getting spammed. Make it easy for blogs to cover you by making a simple “press kit” with pictures of your products, logo, and a headshot. Try to have them in both high resolution and low resolution formats. Post your blog coverage to direct traffic to the article as a thanks for the support and post to LinkedIn Groups, Google Groups, and Facebook Groups.
Read more here: http://www.crowdcrux.com/5-tips-for-a-b ... -campaign/
Although the $12,741 raised is not in league with crowdfunding projects that have raised millions of dollars and received significant media attention, it is a strong example of how everyday professionals can use Kickstarter to raise a realistic amount of seed money to jumpstart their product idea.
Here are some tips Brian put together to help the average professional run a successful Kickstarter campaign (with a few of my own additions from speaking with 50+ crowdfunders).
1. Promote your product to smaller blogs
You should focus on blogs that have 5-25,000 monthly visitors, as they more likely to respond and support your Kickstarter campaign. In addition, their audience is extremely focused and they are likely to work harder to spread the word. You can check out blogs’ size at www.compete.com
Write an e-mail template to contact blogs before launching your Kickstarter campaign, but leave room to personalize each e-mail so the recipient doesn’t feel like they are getting spammed. Make it easy for blogs to cover you by making a simple “press kit” with pictures of your products, logo, and a headshot. Try to have them in both high resolution and low resolution formats. Post your blog coverage to direct traffic to the article as a thanks for the support and post to LinkedIn Groups, Google Groups, and Facebook Groups.
Read more here: http://www.crowdcrux.com/5-tips-for-a-b ... -campaign/
