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Hi there!

We've recently launched our second Kickstarter campaign, this one for the Go Travel Dress, and we're off to an amazing start. We've been pretty aggressive with our facebook advertising strategy, and have seen some great traffic and conversions as a result.

One thing we seem to have fallen short with is PR. Despite working with an agency, and doing our own PR outreach, we haven't been able to secure any coverage beyond the typical 'copy & paste' press release stuff.

Does any one have any contacts or suggestions on this?

We've got just over two weeks left in our campaign, and we'd really like to find new ways to spread the word. We've had a TON of engagement from our community of backers, proving that there is a demand for our product, but it's not converting well into press coverage.

Thanks!
Karyna

Check out the Go Travel Dress Kickstarter campaign here >> https://www.kickstarter.com/projects/12 ... avel-dress

Hey Karyna,
Congratulations on achieving such a success with your campaign!
Just like with Facebook ads, crucial factor for successful PR campaign is targeting. You have to pitch your press release to journalists and editors who write specifically in your category. Krowdster offers custom made targeted media lists and I'd like to suggest you take a look.
Here's a general PR article with some good straight forward advice: https://www.krowdster.co/blog/5-deadly- ... takes.html

Congrats for your success on your campaign

Congratulations on achieving such a success with your campaign!

I think FB ads is the best for you , what's more , pinterest is very good for you also

Email is the best if you have enough subscribers

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