Filming Our Kickstarter Video was a disaster...
Posted: Sat Aug 25, 2018 3:40 pm
I'm editing this post to make it more relevant to the forum.
I am currently running a Kickstarter campaign - we set off to film our Kickstarter video in the location of our film and give the audience a really good sense of what the film would feel like.
Long story short, the trip was a disaster. We lost a camera, there was battling the elements, there was a crazy hostel owner, there were midges. We failed at shooting our video and ended up doing a salvage job in about 24 horus before we launched.
We've gotten a lot of feedback that our video is visually unstimulating and of course I know why that is, but no one visiting our page knows why.
Our campaign is not doing very well - despite the fact that we've been featured in a lot of blogs and have a Facebook following of 2,000 (not too shabby for a microbudget indie short film)
But, this isn't converting into pledges. We're doing all we can - spending all day emailing and cold calling relevant interest groups for our film and it's just not turning over.
This is a warning and a heartfelt message to you guys working on your pre-launch -- make sure that video is tight. Schedule a lot of time for editing and re-shoots if necessary. Have every single shot planned out in advance and practice the shots. We did not budget in either time or money for the thing to go spectacularly wrong and I feel very self-conscious that we're not putting our best foot forward on that immediate first impression.
Please heed our advice. Best of luck to all of you.
I am currently running a Kickstarter campaign - we set off to film our Kickstarter video in the location of our film and give the audience a really good sense of what the film would feel like.
Long story short, the trip was a disaster. We lost a camera, there was battling the elements, there was a crazy hostel owner, there were midges. We failed at shooting our video and ended up doing a salvage job in about 24 horus before we launched.
We've gotten a lot of feedback that our video is visually unstimulating and of course I know why that is, but no one visiting our page knows why.
Our campaign is not doing very well - despite the fact that we've been featured in a lot of blogs and have a Facebook following of 2,000 (not too shabby for a microbudget indie short film)
But, this isn't converting into pledges. We're doing all we can - spending all day emailing and cold calling relevant interest groups for our film and it's just not turning over.
This is a warning and a heartfelt message to you guys working on your pre-launch -- make sure that video is tight. Schedule a lot of time for editing and re-shoots if necessary. Have every single shot planned out in advance and practice the shots. We did not budget in either time or money for the thing to go spectacularly wrong and I feel very self-conscious that we're not putting our best foot forward on that immediate first impression.
Please heed our advice. Best of luck to all of you.