First of all, your wooden watches look very cool!
Aside from cross promotion here, how does any creator get someone else to promote you? Aside from asking people directly to promote your project (finding bloggers interested in your project - I've done that with success), only your existing marketing efforts - social networking sites (Facebook, G+, etc.), posting to online forums related to your industry, etc., fans are created based on your concept and presentation - you can't actually mold a stranger into a fan directly. I don't know if there's a true answer to question. It's a question that's been asked since the beginning of commerce.
I spent about two months of grass-roots promotion before starting my Kickstarter. As mentioned on other threads posted here, and I don't want to repost it again, but my Kickstarter was asked to be created to fund a book of map tutorials I was posting for free on various G+ communities. So my project was born by request, which makes my project different than most. I didn't start my project based on my goals, a fan-base was asking me to do it.
I was just searching Google for the name of my Kickstarter to find random posts by people other than me. I just discovered tonight that a Roleplaying Game Podcast by RPG Circus did a podcast show 10 days ago, before Gencon, a major gaming convention held last week. In their lineup of interesting game related Kickstarters - they plugged my project. I didn't even know about it.
Link to podcast (about 25 minutes in the show they mention my project):
RPG CircusHow did I get a major game podcaster to run a show and mention my project? I honestly don't know, aside from doing my best to promote my project (probably like you're doing for yours) and hoping to find others interested and wanting to write about it. If you are promoting in all places your supporters and possible promoters can be found to see your project - that's all you can really do.
There's always paying a public relations company a portion of your Kickstarter funds to promote for you, which is a viable solution as well, but since I didn't do that myself, I have no experience to share regarding that.
