Page 1 of 1

Does only one low pledge work?

Posted: Mon Aug 05, 2013 4:05 pm
by stephen_wright
I'm currently running a campaign for a documentary called 'The Five Dollar Movie' about the community behind the website Fiverr. In keeping with the ethos of the website, I only offered one pledge priced at 5 usd.

For the most part this has worked well with a fair amount of unknowns finding me through 'small projects' and backing. However some people have insisted on backing more and selecting 'no reward'.

Does anyone know of anyone who's done a similar 'single low-cost' pledge?

I'd be interested in finding out if it's ever used as a 'tactic'.

Details on the film are here if you're interested: http://kck.st/12vWS3m

Cheers,

Stephen

Re: Does only one low pledge work?

Posted: Tue Aug 06, 2013 6:46 am
by MichaelTumey
I don't know of any, but that's not to say that it's not an effective method.

While I'm not doing that in my Kickstarter, as I have a bunch of backer levels, but strangely my bottom tier of $15 for PDFs of all released books from my project is not the one with the most contributors so far. The next tier up at $25 which includes all the PDFs, plus a map object set from all elements used in the tutorials guide (these are used to populate game maps as premade trees, plants, structures, campfires and other frequently used elements in game maps). I have almost 3 times as many backers in the $25 level vs. the $15 level.

Additionally there are more backers at $70 than at $15... another oddity with this Kickstarter of mine.

I was part of a successful Kickstarter last year working through another publisher and the bottom $15 tier was by far the most backed level. I'm quite surprised at the results of my current Kickstarter.

What I'm suggesting is that perhaps a single low price might not be the best strategy, if my example has any meaning at all. People are willing to pay more, if you have more to offer.