FB Ads: Targeting Kickstarter Audience vs Other Interests
Posted: Sat Jan 28, 2017 6:56 pm
Hi Guys,
Launching a campaign (outdoor sports product) in the Spring and have read a lot about the effectiveness of targeting your FB ad campaign towards three interests: Kickstarter, Crowdfunding, & Indiegogo. Ravean founder mentioned how this is really where all the conversions come from as people who are not already familiar with the platform are much much harder to convert.
Was curious to get more insights from those who have run campaigns about the % of backers who were familiar with KS already vs bringing completely new people to the platform and the experience of working with these two very different types of groups.
Cheers,
Marcus
Launching a campaign (outdoor sports product) in the Spring and have read a lot about the effectiveness of targeting your FB ad campaign towards three interests: Kickstarter, Crowdfunding, & Indiegogo. Ravean founder mentioned how this is really where all the conversions come from as people who are not already familiar with the platform are much much harder to convert.
Was curious to get more insights from those who have run campaigns about the % of backers who were familiar with KS already vs bringing completely new people to the platform and the experience of working with these two very different types of groups.
Cheers,
Marcus