KickstarterForum.org

From what I have heard, social media influencers are resulting in the highest ROI for product awareness and sales.

Wanted your advice if anyone has used social media influencers whilst their campaign was still running? And results in general would also be appreciated.

Keep on kicking goals everyone!

Thanks,

Ankit
Founder
Disc Brand Co.

Our campaign ends in less than a week! >>> https://www.kickstarter.com/projects/12 ... ess-wallet

I'm not sure who you're refering too? Could you share with us as haven't heard a high ROI from social influencers. The ROI can't be the same unless they've been promoting a similar product to yours in the past and have the actual stats.

discbrand wrote:From what I have heard, social media influencers are resulting in the highest ROI for product awareness and sales.

Wanted your advice if anyone has used social media influencers whilst their campaign was still running? And results in general would also be appreciated.

Keep on kicking goals everyone!

Thanks,

Ankit
Founder
Disc Brand Co.

Our campaign ends in less than a week! >>> https://www.kickstarter.com/projects/12 ... ess-wallet

Hi guys!

Am referring to general statistics regarding influencer marketing where if done properly have proven good results.

My question is regarding running a Kickstarter campaign and other experiences from campaigns who have used influencers and their own experiences.


Thanks,

Ankit
Founder
Disc Brand Co.

Hurry 4 more days to go!! >>> https://www.kickstarter.com/projects/1226940882/disc-smartest-quick-access-wallet

Be careful with that. Many of them have bought followers and it's a waste of money to pay them. Check impact of their tweets or posts. It was crazy when I saw one "influencer" who had over 500k followers on twitter, but he has maximum 2 to 3 likes per tweet.

Influencers can be of great help for spreading the word about a campaign and reaching large targeted audience. However, as Milosmilenkovic pointed out it is of utmost importance to contact valid influencers, people who are respected in their industry and have real following. Important indicators that will help you decide which influencers you should contact are reply ratio, which should be above 30% and number of retweets, a value that will show if this influencer has real, active followers.

Hello Everyone,
I would like to find out how or what is the process of using these influencers. My campaign has not started yet but any info will be very helpful.
Thanks!
Lora Brady
Washamacallits.com

Which influencers are you referring to?

I made a list of the Top 100 Influencers that can help Crowdfunding campaigns at:
http://www.hyperstarter.com/finding-influencers

Nice mini-directory.