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How to increase our conversion with SNKRBLT

Posted: Wed Nov 04, 2015 6:09 am
by Sneakerbelt
Dear Kickstarter community peeps,

With 30 days on the clock I feel my campaign being on a crossroad: http://kck.st/1Hq4548

My personal circle pledges have seemed to dry up.
1) I find it hard to create an audience that actually pledges / where to find the traffic/audience for this project?
2) Even though so far we had 1548 pageviews (Google Analytics) only 29 backers pledged. So this is 1,8% of all visitors.

- How is/was your conversion rate?
- Any advice for improvements to our page itself?
- Something unclear, off-putting etc?

Happy to hear from you!

Cheers,

Dennis / Tiger

Re: How to increase our conversion with SNKRBLT

Posted: Wed Nov 04, 2015 7:43 am
by giftsandcoupons
Hi Dennis (Tiger?)!

I took a look at your campaign. At first I was wondering why I'd need a custom belt for denim and sneakers but actually the colours make sense.

What I was confused about was that we don't get to see your belts until we get halfway down the page.

We get to see drawings, text and then photos of people wearing other belts (this was confusing too!), then we see them. The animation works well, but also just a still photo with the name under each one would work too.

Then down the page you show the same photo of the people wearing other belts again ;/ I think just focus on your product only, people will look in the mirror and figure out your coloured belts are better.

For me, I'd like to know on the page what makes yours stand out the most? Durable? Easy to clean? Long lasting? Fashion always accepts black and white, it doesn't go out of style...so mention that too.

If you need any help marketing, let me know directly! Good luck with it!.

Re: How to increase our conversion with SNKRBLT

Posted: Wed Nov 04, 2015 8:27 am
by Sneakerbelt
Thank you so much for taking the time! really appreciate it.
I will look at your page again in the next 24 hours.
Cheers!

Re: How to increase our conversion with SNKRBLT

Posted: Wed Nov 04, 2015 8:54 am
by giftsandcoupons
No Problem!

Re: How to increase our conversion with SNKRBLT

Posted: Thu Nov 05, 2015 9:01 pm
by BrockPocRoc
Hi,

I don't see anything off putting about your page or campaign. Looks well put together, good video ect. Crowdfunding is just a tough, and lots of work. Maybe you could have better luck on Indiegogo? Have you tried setting up Demo booths in busy areas? How about contacting other Creators that were successful with Fashion projects? We are at day 4 with a slow climb and just trying everything we can think to try, hoping that we soon hit a tipping point.

Good Luck,
Brock

Re: How to increase our conversion with SNKRBLT

Posted: Mon Nov 09, 2015 2:55 am
by Cristina
This post has been moved to the Kickstarter and Crowdfunding Questions Only (Strict) section.

Re: How to increase our conversion with SNKRBLT

Posted: Mon Nov 09, 2015 4:12 am
by Sneakerbelt
Thank you Brock. Great campaign you got running there!