Tracking Facebook Ad's ROI (Our Kickstarter is Live Now!)
Posted: Tue Oct 13, 2015 11:12 pm
Hi All,
I'm currently managing the content/email/and ads for our Kickstarter: pakpod.
https://www.kickstarter.com/projects/st ... hone-gopro
It has 23 days to go and is 140% funded! Of course, we want more of the world to see it- but I'm having some difficulty with tracking ROI on ads. All it says in the Analytics is Facebook.
There has got to be a work-around for this- no? For instance, has anyone experimented with putting in a unique bit.ly as the link in Facebook? Any ideas?
As it is, the ad traffic and the organic (friends and family traffic) seems impossible to distinguish.
Advice appreciated!!!
I'm currently managing the content/email/and ads for our Kickstarter: pakpod.
https://www.kickstarter.com/projects/st ... hone-gopro
It has 23 days to go and is 140% funded! Of course, we want more of the world to see it- but I'm having some difficulty with tracking ROI on ads. All it says in the Analytics is Facebook.
There has got to be a work-around for this- no? For instance, has anyone experimented with putting in a unique bit.ly as the link in Facebook? Any ideas?
As it is, the ad traffic and the organic (friends and family traffic) seems impossible to distinguish.
Advice appreciated!!!
