Adaptation and change during a live campaign
Posted: Tue Sep 15, 2015 4:45 pm
Hi,
so we've received some questions during our campaign on Kickstarter (we've been live for 6 days now: https://www.kickstarter.com/projects/phd360/copcho-the-4-in-1-piece-of-fashion) asking about a different visual design for our project - there has been interest in a one colour design instead of the designs that we've developed.
We've been thinking about new rewards that would enable backers to receive a one color design and have decided (yesterday) to fulfill their wants&needs. We've even reduced the price (since the printing was a big part of our price structure), but have had no results so far.
So my question is: Do you think that changing and/or adapting your initial idea and campaign based on (potential) backer 'demands' is a good idea - how far would you go?
Thanks for your thoughts,
Nadja
so we've received some questions during our campaign on Kickstarter (we've been live for 6 days now: https://www.kickstarter.com/projects/phd360/copcho-the-4-in-1-piece-of-fashion) asking about a different visual design for our project - there has been interest in a one colour design instead of the designs that we've developed.
We've been thinking about new rewards that would enable backers to receive a one color design and have decided (yesterday) to fulfill their wants&needs. We've even reduced the price (since the printing was a big part of our price structure), but have had no results so far.
So my question is: Do you think that changing and/or adapting your initial idea and campaign based on (potential) backer 'demands' is a good idea - how far would you go?
Thanks for your thoughts,
Nadja