Request your advice - Great campaign start, then slowed down
Posted: Sun Aug 02, 2015 2:02 pm
Hi guys,
I launched my first KickStarter campaign after preparing for it for over a month. The first day was a big success, we raised about 15% on Day 1. Since then, it's been very slow, and I'm hoping for your advice to get traction moving.
My team and I did everything we could: build a project video and explainer videos, create tons of custom graphics to illustrate the campaign details, test which rewards backers might want, contact bloggers, organize a couple minor press releases, we even tested the name of the campaign and image to find the right one!
The project is to build a tool that can review websites and apps to help creators make their product easy to use and user-friendly. Campaign link: https://www.kickstarter.com/projects/36 ... endly-tech
So what do you think the problem is? Is anything unclear in the campaign video / description? Is the idea not received well? Are we not marketing correctly? Should be remove or add anything to the story?
Any help is highly appreciated, thank you!
I launched my first KickStarter campaign after preparing for it for over a month. The first day was a big success, we raised about 15% on Day 1. Since then, it's been very slow, and I'm hoping for your advice to get traction moving.
My team and I did everything we could: build a project video and explainer videos, create tons of custom graphics to illustrate the campaign details, test which rewards backers might want, contact bloggers, organize a couple minor press releases, we even tested the name of the campaign and image to find the right one!
The project is to build a tool that can review websites and apps to help creators make their product easy to use and user-friendly. Campaign link: https://www.kickstarter.com/projects/36 ... endly-tech
So what do you think the problem is? Is anything unclear in the campaign video / description? Is the idea not received well? Are we not marketing correctly? Should be remove or add anything to the story?
Any help is highly appreciated, thank you!