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Is a Press Release for Your Campaign Necessary?
Posted: Fri Jun 12, 2015 10:20 am
by babyshoesmovie
Hey guys, I was wondering if a press release is really necessary to promote your campaign? I have one prepared but am not sure if I want to pay for it to be released. Any suggestions?
Re: Is a Press Release for Your Campaign Necessary?
Posted: Mon Jun 15, 2015 12:57 pm
by Cristina
This post has been moved to the Kickstarter and Crowdfunding Questions Only (Strict) section.
Re: Is a Press Release for Your Campaign Necessary?
Posted: Mon Jun 15, 2015 1:00 pm
by Cam Connor
It's not necessary, but if you have limited resources, it can be helpful. How do you plan on marketing your campaign if you don't have a large ad budget?
Just curious.
Re: Is a Press Release for Your Campaign Necessary?
Posted: Tue Jun 16, 2015 10:18 pm
by kelly101
You also dont need to pay for a press release, just email the blogs/press that you think will be interested in hearing about your product. I imagine that an unfocused paid PR campaign is about as much use as no campaign at all. You need to form a relationship with the journalists or your press release will go straight into the spam folder.