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Targeting Influncers

Posted: Mon Feb 09, 2015 12:34 am
by freebodyau
Hi, I have just launched a new kickstart for my watch label Freebody.

I would love some advice on how/what to say to potential bloggers to get them interested in my product, or what is the best way to approach them?

Thanks

https://www.kickstarter.com/projects/63 ... ance-class

Re: Targeting Influncers

Posted: Mon Feb 09, 2015 9:42 pm
by sbriggman
Wrote this article on pitching that might help: http://www.crowdcrux.com/pitching-a-rep ... -campaign/

Basically, the steps are:
1. Create a list of relevant journalists/bloggers/influencers
2. Find out the types of stories they cover.
3. Try to connect with them in some way on social media, via comments, email etc to get them to know you.
3. Pitch your story succinctly and explain why it's a good fit for their audience.
4. Measure your results and adjust accordingly.