KickstarterForum.org

When you launch a Kickstarter campaign, you must set a fundraising goal, which should reflect the minimum amount of money that you need to bring the project to life.

If you hit that target before the campaign’s duration runs out, then you will be able to keep the funds that have been pledged by backers, and proceed to fulfill the promised rewards. If you don’t hit your goal, none of the backer’s credit cards will be charged.

However, what happens if you hit your crowdfunding goal when there is still time left before your campaign ends? This is where stretch goals come in.

This is a tricky question.

On the one hand, if you announce them early on, it will get backers excited about what lies ahead for your project and might make them work harder to spread the word about your campaign and help you reach those targets.

On the other hand, it doesn’t give you as much flexibility as you are running your campaign to surprise your backers with new stretch goals or to reconsider which enhancements you are going to offer in exchange for reaching new milestones.