Campaign before Xmas?
Posted: Wed Nov 27, 2013 8:08 am
Hi everyone,
My coworkers and I are in the process of putting together a Kickstarter project for our company's debut product - an innovative, multifunctional picture frame. I saw that there's another thread regarding projects and holidays, but I couldn't find any responses that were relevant to our situation. Hopefully this can help a few other people starting their own projects!
Our initial plan was to launch a Kickstarter project ending before Christmas. That's still our current goal, but a few people have expressed doubts about the short time-span. Our current time-frame is December 6-20. However, our current base of support is very small. We're in the process of reaching out on Facebook and getting in contact with relevant bloggers and sites that could be interested in our product.
We realize that our time is very short, and running a project without having a sizeable amount of support beforehand is risky. But at the same time, we're inclined to think that running a project during the holiday season would be more likely to attract support than one during a different time of the year.
Does our current approach - using the momentum of the holiday season to attract support for our project - sound feasible? Or would we be better off waiting another several weeks to build up followers before starting?
Thanks,
Zac
My coworkers and I are in the process of putting together a Kickstarter project for our company's debut product - an innovative, multifunctional picture frame. I saw that there's another thread regarding projects and holidays, but I couldn't find any responses that were relevant to our situation. Hopefully this can help a few other people starting their own projects!
Our initial plan was to launch a Kickstarter project ending before Christmas. That's still our current goal, but a few people have expressed doubts about the short time-span. Our current time-frame is December 6-20. However, our current base of support is very small. We're in the process of reaching out on Facebook and getting in contact with relevant bloggers and sites that could be interested in our product.
We realize that our time is very short, and running a project without having a sizeable amount of support beforehand is risky. But at the same time, we're inclined to think that running a project during the holiday season would be more likely to attract support than one during a different time of the year.
Does our current approach - using the momentum of the holiday season to attract support for our project - sound feasible? Or would we be better off waiting another several weeks to build up followers before starting?
Thanks,
Zac