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Hello everyone,

Any idea what is considered to be a good conversion rate and CPL for a pre campaign landing page?

Hey,

Although an older topic, I will give the first answer.

Conversion can range from 5% to 50%+ and this greatly depends on how you've optimized your landing page to make people act. This include design, CTA phrases and the value of what you're offering.

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The conversion rate will depend on many factors, one of them being the landing page quality itself.

"With any landing page that you build, the higher the number the better.

For a crowdfunding campaign with a very targeted audience group, you’d aim for about a 30% conversion rate.

If it’s lower than that, consider further optimization through A/B testing factors on your landing page."

You have to have some key elements:

• 1. The Image
  2. The Headline
  3. Supporting detail
  4. The Promise
  5. The Call-To-Action

If you want to learn more about those elements and examples you need to care about go here:
https://crushcrowdfunding.com/how-to-bu ... rts-at-50/

To know how to create leads with facebook go here: https://crushcrowdfunding.com/how-to-bu ... ebook-ads/

To know how many leads you need to launch you can go here:
https://crushcrowdfunding.com/the-exact ... to-launch/